brand strategy // global campaign
The Croatian National Tourist Board (HTZ) is the government agency responsible for the country’s brand. This pre-season campaign targeted holiday-goers during the warm spring months, when people all over the world plan their dream vacations.
One of our first insights was that a lot of us plan our vacations during office hours, which consequentially encouraged the idea of an “Out Of Office Award”.
The idea behind the campaign was to ask people around the world to send us the funniest, craziest and most interesting Out of Office reply message they’d ever seen. The winner would be rewarded with a vacation in Croatia.
The campaign was a hit among the users and festival juries alike, winning several awards, including the “Best Digital Campaign” award.
