brand strategy // global campaign
The “Power Your Beauty” campaign for FOREO LUNA cleansing devices cross-positioned FOREO as an active beauty brand without abandoning its core customers in the Beauty Tech space. The massive campaign covered 6 different products across the LUNA line and ran in 70+ global markets (LATAM, MENA, EU, US).
One hundred twenty of the 1200 photos taken were chosen to run in offline and online media around the world. Brand & Tone of Voice guidelines were also developed as well as “Power Your Beauty” Campaign Toolkits to facilitate implementation across markets.
Shot and produced in Belgrade, Serbia, the “Power Your Beauty” video was the first official TVC for the LUNA brand, with a heavy online push across Facebook, YouTube, Google and Amazon channels.
