branding // brand campaign
Ghetaldus is the biggest retailer of specialized optical products in Croatia. For their famous seasonal 1+1 campaign we created a striking visual that you can’t stop looking at—which was precisely the point. The art direction and photography were done 100% in house. The campaign hit the streets on storefronts, billboards and mega-boards while digital ads lit up the internet.
Agency // Studio 33
Design and Art Direction // Leo Vinković, Igor Penović
Design // Mario Majkić
Signage Photography // Marija Gašparović